Scott Braun, an
Influential Manager
Scott Braun made
the 2009 30 under 30 Billboard list. Chosen from a list of 400 nominees at
billboard.biz, the strategy of his success is worthy of taking note. For those
who are interested in managing new artist, a true success story is revealed. Braun success was launched into a level of
epic proportions when ““Braun also discovered his first two artists, Asher Roth
and Justin Bieber, on
MySpace and YouTube, respectively.”[1]
Many who
are positioned to work as managers in the entertainment field are wondering
just how to get started on this kind of pathway to success. When studying
Product and Artist Management at Full Sail University, students are taught the
key “ Assets of Influential Product Mangers” through use of a guide. According
to the guide, “Product management is the entrepreneurial management of a piece
of business (product, product line, service, brand, segment, etc.) as a
“virtual” company, with a goal of long-term customer satisfaction and
competitive advantage. (Product Manager's Field Guide 6) [2] The
entrepreneurship of Braun was displayed as early as 2002, when Braun begin his
career by planning parties that led to some very strong connections. Some of
those networks remain intact today.
Working
to organize live performances attracted the forces of Ludacris, Jermaine Dupri
and Usher, among others. The results relationships formed along the path of
building his business, support the teachings of Assets of Influential Product
Managers. According to the text there are 5 main clusters that highlight the
required competencies. They include
1. drive
business results
2.
deliver results through people
3. ensure
market-driven direction
4. guide
product “fit” and function
5. manage
multiple priorities
(Product Manager's Field Guide 6) [3].
Having success
in all five areas, Braun’s story demonstrates the benefits of developing these
competencies. Some of his specific talents include his ability to “broker such
deals with Live Nation that produce the first urban and pop stages at the Music
Midtown Festival in Atlanta and made Dupri the face of 3 Vodka.”[4]
REFERENCES
[1][4] (August 22, 2009 ). 2009 30 UNDER 30.
Billboard, Retrieved from www.lexisnexis.com/hottopics/lnacademic
[2] Product
Manager's Field Guide.
McGraw-Hill Create. .
[3]Product
Manager's Field Guide.
McGraw-Hill Create. .
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