Exploring the role of an artist manager

       According to “some estimates the music business, internationally, is an industry that earns 75 billion dollars annually.”  (Allen 12) [1] It is not a surprise that a person like my self, with 10 + years of experience in management would consider the potential for advancement within this field. Jeff Leeds of The New York Times (Allen 12) [2] estimates 13% of that $75 billion; over $10 billion is dedicated to Agency and Management.

But what does an Artist Manager really do? 

When researching the roles and responsibilities of a manager, the list is daunting. Instructor, Jill Craddock teaches the course Product and Artist Management for Full Sail University. Craddock highlights significant areas of concern in her YouTube video seen here. [3] Having learned the priorities include plan, advise, organize, oversee, travel, coordinate and be a friend, one conclusion can be drawn.  To whom much is given, much is required. The function of a manager can involve more than just fiscal responsibility. 

What qualifications are required for success in this field?

A manager must be a more than fearless. According to successful manager of the group Outkast Blu Williams, “A manager must be a hunter.” Seen in this YouTube video [4] Qualifications of an artist manager as taught by Williams are familiar to person who has spent many years recruiting, job developing, case managing, such as myself.

What are some of the greatest challenges for an artist manger?

            Being financially established to withstand the wait time involved in receiving royalties is important for new managers. This reality can present a challenge if not met with the proper traits. To be successful in the role, it is helpful to execute a plan that sustains over time.  A successful artist manager needs a personal financial plan that promotes individual growth and development while working in the music industry. To effectively manage one’s own finances while engaging in fiscal responsibility for the artist, the skill of team building becomes critical. Building a support team is recommended by such industry leaders as Craddock. Her teachings promote the use of Attorneys, Accountants, Advisors, Publishers, Sponsors and Agents,

        Additionally, the artist manager must acquire knowledge and experience in the industry. Attending a school like Full Sail University, open the door to learn from the classroom. According to the text, Artist Management for the Music Industry, “ an especially effective way to acquire knowledge is to work for an artist management firm. (Allen 13) [5].

        For an up close experience with a member of InterFace, check out my upcoming blog post.  In it, I will interview a Manager of the successful talent and marketing agency that has helped more than 10,000 people break into the industry. Seen here, in their website is a review of a plethora of information that is generated from working with this agency. [6]

References

[1] Allen,   Paul. Artist Management for the Music Business. Taylor & Francis, 06/2007. .

[2] Allen,   Paul. Artist Management for the Music Business. Taylor & Francis, 06/2007. .

[3] Craddock, J. (Producer) (2013). Pam week one [DVD]. Available from http://www.youtube.com/watch?feature=player_embedded&v=cfqfis8ZqM0

[4] Ave, R. (Videographer) (2006). Blu williams on artist management pt1 [Theater]. Available from http://www.youtube.com/watch?v=oHXm_bJPt_M&list=PL313B4662B258C08B

[5] Allen,   Paul. Artist Management for the Music Business. Taylor & Francis, 06/2007. .

[6] Frankmano, V. (Videographer) (20013). Acing the audition [Theater]. Available from Ave, R. (Videographer) (2006). Blu williams on artist management pt1 [Theater]. Available from http://www.youtube.com/watch?v=oHXm_bJPt_M&list=PL313B4662B258C08B