Sunday, November 3, 2013

Media Publishing uplifts an Artist's career





First recognized on The Real Housewives of Atlanta, this highly paid actress demonstrates one strategy that is becoming quite popular. Working on reality T.V. can serve a springboard to accomplished notoriety and  appears to be a new industry Trend.  NeNe’s experience has been extraordinary. In today’s highly competitive market of entertainment, it is not just enough to be great. According to some researchers, the road to effective branding must promote a product that is remarkable.[1]
            The content of this Reality TV show was strategically designed to engage the audience. The evidenced is clearly supported by the 1.3 million viewers who followed the show from the first season. From the cast, NeNe is the artist who made the decision to build on that platform and become a cowriter of the book entitled Never Make the Same Mistake Twice. The step she made for reliance on media publishing with Amazon.com was notable, leading her to earn a salary of $1 million per season. Following an additional publishing of her autobiography, her social media scores rose into figures of six and seven digits.  An astonishing gain in popularity would help promote continued support for the upcoming shows. After successfully returning for six seasons, this artist holds the position for highest paid Housewife on all of Bravo. [2]
            Bravo is not the only channel that was utilized for the rise of this celebrity. NBC engaged in several contracts for her appearance on shows. NeNe can be seen on an interview with Wendy Williams, NeNe discuss her work on The New Normal as well as the video seen below featuring Donald Trump’s NBC series, The Apprentice. NeNe served as guest host on Anderson Live, The Talk, Betty White’s Off Their Rockers and The Price is Right, as well.
Along the journey, she has conducted a noteworthy force of brand development. The strategy includes the outstanding results that occurred from concentration of expansion on her media publishing tools. While her role on that show did not win any money for her charity, the road to fame grew to an astonishing status. One book writing opened the door for a second, her autobiography.
When NeNe Leaks was published, the gateway gave way to interacting with fans on multiple platforms including her blogs and audiobooks for discussion. Currently, the highlight of her career is cascade by the Spin off of The Real housewives of Atlanta.
Seen below, a star-studded wedding party is filmed in attendance of her actual wedding in the show, I Dream of NeNe.
             As this blog is designed to concentrate on strategies for artist achievement in the entertainment industry, the strategy for media publishing proves to be a highlight of the featured artist, NeNe Leaks. In summary, what is profound about her rise to success, is the choice to write a book just after the first Reality TV show aired. Combining her social interest with a well -branded product has exposed an effective means of thriving in today’s challenging times.



Work Cited
Mrbearduck2, Celebrity Apprentice 4: Task Nine – Asap & Backbone + Nene Leaks, Uploaded on M ay 1, 2011. http://www.youtube.com/watch?v=g929R6ynvOE

CELEBS.com, Nene leakes’ “The New Normal Holoween Episode Interview.”
Published October 23, 2012. http://www.youtube.com/watch?v=toY8w4onvQE

TheGrapeJuiceVideo, Exclusive: NeNe Leakes & Kenya Moore Tlk ‘Real Housewives, Published on July 6, 2013, http://www.youtube.com/watch?v=lt_6nQBqGic

 VideoByBravo, I Dream of Nene: The wedding, Published on Aug 26, 2013. http://www.youtube.com/watch?v=T0SLY8HYpvg


Reference:





[1] Hendrie, Richard. The 11 P’s in a Remarkable Brand. http://www.remarkablebranding.com/articles/11_Ps.html

[2] (April 12, 2012 Thursday ). POP IT TWO* ME: UNSUNG REALITY SHOW STARS. Tampa Bay Times, Retrieved from www.lexisnexis.com/hottopics/lnacademic

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