Writer, BEN SISARIO says “Katy Perry has made a splash with her latest
single, “Roar,” selling more downloads in a week than any other song this
year.” [1] In a time where free downloads on the Internet are so common, how
does Katy Perry push her sales so hard?
AN INFLUENTIAL MANAGEMENT GROUP
According
to Artist Management for the Music Business, “Understanding and managing the sources of income for the
artist are among the most important functions of the artist manager.(Allen 85)
[2] Apparently, Katy Perry has a management team that seems to understand this
function well. Martin Kirkup and Brad ford Cobb and
the Direct Management Group of Los Angeles effectively demonstrates a
key competency in artist management, driving business sales.
KNOW THY SELF
In addition to
having an influential manager, Katy Perry demonstrates the power of another
important function. Socrates has encouraged “Know thy self”. [3]
In a recent
documentary, “Part of Me,” Katy is seen expressing on her own brand of knowing
who she is an artist and benefiting from the self-examination. “A baby can’t
have a baby, and right now I’m still the baby”, was the comment Katy Perry made
when sequestered by her husband to settle down.
LIVE PERFORMANCES
A major element
that drives sales for Katy Perry is live performances. The documentary shadows
the 356- day world tour of live performances. The sacrifice and strain on the
newly wed burst became evident by the 248th time on a non -stop
tour. The 2hour shows were designed for 18 days with 2 days of rest. This sheer
dedication comes with its struggle and reward that leave her twitter followers
growing past (15.75 million) [4]
HEALTHY NUTRITION
If the mental
and emotional challenges were not enough, the work -outs and nutritional eating
restrictions are equally stringent for the artist Katie Perry. This American
Icon requires 17 trucks and 6 tour buses to provide the entire stage,
background performers, makeup artist the entire crew of lighting, camera, and
engineer. Her entire team supports her healthy eating choices on the road.
HEALTHY COPING MECHANISMS
Katie learned to
cling to writing as a means of releasing her frustrations about the limitations
on her life. She left home in pursuit of her dream, and landed on more
difficulties than she ever imagined. When her fate landed her in a battle with
poverty, her writing was the only outlet. Learning to command an instrument
gave her the chance to let her gifts make room for her. Writer, Shanti teaches
the “Positive
confrontation is a good coping skill when faced with stress.” Katy would perform at clubs by night and
go label hunting by day. [5] In her documentary, Katy is seen enjoying water parks and bunjy rides for natural adrenaline rush. Kudos to Katy Perry.
Sisaro,
Ben Arts Beat The Culture at Large , New York http://artsbeat.blogs.nytimes.com/2013/08/21/big-sales-for-katy-perry-but-blurred-lines-reigns-at-no-1/?_r=1 August 21, 2013,
[2] Allen, Paul.
Artist Management for the Music Business. Taylor & Francis, 06/2007.
.
[4]
(March 16, 2012 ). Lady Gaga
'earns $30 million a year from Twitter'. New Musical Express, Retrieved from www.lexisnexis.com/hottopics/lnacademic
