The Entertainment Industry offers numerous platforms for an Artist to improve their financial portfolio. What does that mean for artists whom are successful enough to both perform in a hit movie and make contributions towards the sound track? That’s what Rap Artist Ice Cube experienced in 2010 during the release of State of the Union, wherein he was cast as XXX, (Triple X). His work also included several compilations on the movie soundtrack, as seen in this sample video above.
When learning how to grow my
business as an Entertainment Artist Manager, I have recently uncovered an
interesting pathway for an Artist to launch their work and gain substantial
profit along the way. Creating soundtracks for the film Industry. It was not
the first time, that I have recognized the two pathways working together.
However, as I move forward in my matriculation towards a Masters Degree in
Entertainment Business, I am required to complete an Entertainment Business Finance
course. Taking this course has forced me to take a fresh look at this hot topic.
A paradigm shift unfolded as my recent research revealed financial gain for an
Artist who is able to perform the sound tracks for films. One assignment led me
to look at the Reuters Ratio page for Lions Gate Entertainment (LGF).
While some students studying the
same company uncovered reports of “a net income shrinks for a
loss of $30.4M to $39.1M even though it’s a flat revenue,” according to LGF ticker. The cost of goods effect’s the company going from 50.28%
to 57.22% “ Still others who took a closer
look learned that some loss did not prevent an over all corporate gain in the
annual finances for LGF. One review showed “the net profit margin was reported
at an increase of 1% from 2010 – 2011, according to the Reuters page here.
Individual research on LGF says “ rose 14 per cent after
video sales of The Hunger Games helped quarterly profit beat analysts estimates
and bolstered outlook for the rest of the year, according to According to The
Irish Times, November Issue these sales not only pad profits for LGF locally,
but also abroad.”
Studies
showed that the work of Taylor Swift with
the Hunger Games soundtrack, hit the top Billboard charts. Realizing the Taylor
Swift may be one of the Music industry’s top earners is reason enough for me to
consider the impact that this pathway can have on the finances of an Artist.
Swift has not one, but two original songs on the “The Hunger Games” soundtrack,
including one of her signature power anthems, “Eyes Open”. Her video can be
seen here
This opportunity turned by eyes to
one the Artist that was previously the focus of my study for Leadership, when
taking the Executive Leadership course. For one project, I selected the Artist,
Beyonce Knowles for her many traits of a stellar entertainer. Along the journey
towards her preeminent achievements, she also benefited from her contributions
to the Soundtrack of a hit movie Charlie’s Angels. See this video.
In expanding on my networking
opportunities, I am Linked In with ASCAP. One trend that is developing for
artist to take advantage of is the chance to submit their work as the
Soundtrack or to help promote the film trailer of an upcoming movie.
REFERENCES
*Parkinson, David.
Globe Investor Markets, The Globe and Mail (Canada), Pg. B16, Copyright 2012,
CTVglobemedia Publishing Inc. March 27, 2012.
The film took in an additional
$59-million in overseas theatres on the weekend, for a worldwide total of
$214-million in its first three days.
*Alexander Ludwig,
Hunger Games Soundtrack, http://hungergamesmovie.org/category/hunger-games-soundtrack/
The Hunger Games Soundtrack
Songs from District 12 and Beyond is set to debut at the top of the Billboard
charts.
https://www.musicclout.com/contents/opportunity-1682-songs-needed-for-a-theatrical-film-trailer--5200-sync-payout.aspx
http://www.imdb.com/title/tt0329774/
http://www.youtube.com/watch?v=u-fcHn__Wl8
http://www.youtube.com/watch?v=D4NPAMnnbdg
http://www.imdb.com/title/tt0329774/
http://www.youtube.com/watch?v=u-fcHn__Wl8
http://www.youtube.com/watch?v=D4NPAMnnbdg
No comments:
Post a Comment