Is Modeling a Strategy that could help an
RB artist jump start their career?
With
an interest in artist management, I am constantly on the hunt for learning new
strategies that have worked effectively for those stars that have achieved
their goals. When turning to the
publication by Meyers, T. (2008). RIHANNA UMBRELLAS
FROM TOTES. Advertising Age, 79(43), S-16, we learn that many large corporation
use the strategy of promoting their product lines by seeking an artist who
would model their goods.
This method has been implemented effectively for corporations that
want to benefit from the fame of an Artist.
Through the artist’s associations with particular company products,
profits are said to improve remarkably. In marketing, this concept is taught as
part of branding. The Entrepreneur magazine says it this way,” An effective brand
strategy gives you a major edge in increasingly competitive markets.” Due to
success with branding, searching for that artist is in fact the natural order for doing
business.
Finding a celebrity to model your products is so important, that
companies will make special financial changes to invest in what they perceive
as the right individual. In 2006, the
makers of Totes and Isotones had just invested in a ton of money in a line of
umbrellas designed to target a population of mature, working conservatives.
That following year, Totes learned that an up and coming R & B/Pop artist,
Rhianna was about to release a song called Umbrella. This information was used
to make a decision for the corporation to instantly recalibrate their entire
marketing campaign. They quickly created a fresh new line of umbrellas.
Rhianna went on to receive her first
Grammy from that song. Research shows the decision worked good for Totes, as
well. They turned social media networks to monitor the trends. The lead marketer, Tiffany Meyers
reports, “Totes relied heavily on media mentions
placed through Northlich, Cincinnati, which reports more than 350 million media
impressions so far.” In observations, the top two cites that the makers of the
totes, rain products at Totes-Isotoner Corp. begin to monitor are
celebrity-gossip blog found at http://www.perezhilton.com/Rihanna and
http://www.totes-isotoner.com.
This concept of selecting an artist to serve as an ambassador of
specific consumer product has huge potential for tapping into the required
finances for an artist to develop their style and performances. In an effort to
enhance the possibility of endorsements, I have registered my first clients
with local modeling companies. The first to call is found on this website; http://agencymodelsandtalent.com/new-talent.html.
By working as a model, my artist are able to build their skills
and capacity to function in advertising for magazines, videos, and future
commercials as well as other screen opportunities. At this point the funds
earned as a model can help in small ways for an up an coming artist. Although,
the possibilities for future endorsements are unlimited.
Rhianna went on to use
her modeling in landing contract with Nivea. It is reported to be up to 25
million dollars. Nivea is the company that signed her as a
model for their skin-cleansing product.
With so much at stake, it is helpful to learn the challenges that may
come with accepting those endorsements. Rhianna ‘s extreme success with social
media networks like FaceBook and twitter also made her an easy target for
bashing her. placed her at the center of
their focus, when the Nivea company decided to let her go.
The
recent negative attention about the loss of a contract with Nivea can be seen
on the video posted by ModaMob. In the video, the conversation
turns towards the question of why was Rhianna let go. See http://www.youtube.com/watch?v=QEN7Vnxyikg.
Ultimately, working as a model does enhance options for an upcoming artist. If that great contract comes along, the pressure is on to maintain a lifestyle that is seen as socially responsible. Otherwise one could loose the work, as quick as they got it.
Ultimately, working as a model does enhance options for an upcoming artist. If that great contract comes along, the pressure is on to maintain a lifestyle that is seen as socially responsible. Otherwise one could loose the work, as quick as they got it.
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