MOVIE CLIP OF APOLLO 13*
In this classic trailer of the 1971 featured film, Apollo 13
a phrase was once commercialized, “Failure is not an option.”* Although the
Astronauts in the film could not afford to fail, studies show that entrepreneurs
can fail and many times do. [1]This
post takes a look at some helpful hints by Experts on developing a business
plan that might work to reduce the rate of failure.
As this blog was created to investigate platforms for artist
to take their vision viral, the building of a business plan is paramount. Success
for Artist in building a business plan model can be fueled by embracing
innovative ideas. A business must be willing to invent and then reinvent it’s
strategies in order to sustain in the fast paced emergence found in today’s
markets. Expressing that commitment in the development of a business plan can
be effective during the planning stages. According to Ernest and Young’s publication,
one way to win is to budget for innovation.
According to some experts, it is important to have a team
that can embrace dedication to discovering groundbreaking ideas. Andrea Cockerton is and independent pitch
expert and an Adviser in the United Kingdom. Having worked with more than 350
entrepreneurs during her career, Cockerton offers the following tips for
creating a winning business plan.
- Three Key Components
- Target a growing market with a need for your product/service
- Have a team with talent to back up the plan
- Have groundbreaking ideas behind your product/service[2]
It is important to know the details of your target market
and why they would be interested in the product/service your company has to offer. These
factors are essential for convincing investors to support a business concept. The advice remains applicable for large corporations when expanding a new venture, as well. Executives of Disney corporation met with the challenges of understanding the competitive market in 2007. The production of the movie Chicken Little, was the first of all-computer-generated feature film for the studio. The studio was forced to keep pace with technologically advancements that audiences had come to favor in movies like Shrek and Robots.[3]
A VIDEO clip of CHICKEN LITTLE*
Kevin Geiger is considered an expert in the field of
business planning. His success in featured films such as Chicken Little seen in
the video clip above result in a suggested set of tips. When considering the
design of an effective business model, Geiger offers the tips below.
- FOUR TIPS
- Explain how the investors are going to get their money back
- Prepare a cash flow projection
- Create a business plan presentation of 10 slides for investors
- Select development and advisory teams [4].
SUMMARY
In Summary, artist who brand their business for success must
be equally as creative in their strategic planning process as in creating their
content. An effective business plan model will present this commitment in both
the talent offered by the team as well as the financial budget. The
presentation will demonstrate the qualitative research required to make the
message concise and relevant. In a culture that is ever changing, investors
look for business plans that can present the value for innovation. Application
of these key concepts can help to avoid failure when designing a business plan.
VIDEOS:
*
Chazzwozer, Apollo 13 – Original Theatrical Trailer. https://www.youtube.com/watch?v=nEl0NsYn1fU
Uploaded on May 28, 2007
*
TheTrailerArchives, Chicken Little – Trailer, https://www.youtube.com/watch?v=Gpe2gPoGjOs
Published on April 3, 2013.
CITATIONS
[2]Expert
Views on Business Plans http://bpexpertviews.blogspot.com/2012/08/andrea-cockerton-angelo-meneguzzi.html.
August 9, 2012
[3] Stanley, T. L. (2005). 'Chicken' hit crucial for
Disney's future. Advertising Age, 76(38), 6.
[4]Geiger, K. Expert Views on Business Plans, Indie
Film Business Side – Kevin Gieger. http://bpexpertviews.blogspot.com/2012/08/indie-film-business-side.html
Thurday, August 9, 2012
REFERENCES
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