Research shows “consumer spending has more than doubled in
the first half of fiscal year 2013.” [1] A
large part of the spending has resulted from advertising on the Internet. The
amount of money earned with leads generated from digital marketing is
staggering. According to one Hub
Spot How-to book,
“$159 billion in retail sales were
influenced by mobile in 2012 -- a much higher number than what is recognized in
advertising.[2]
There is no argument that in today’s market it is important
to consider advertising on the Internet.
Seeing this particular blog was designed to investigate platforms that can help
artists take their visions and go viral, it would show more than poor taste to
ignore the value found in utilizing digital marketing. When building a brand
the use of social media has become such a mainstay managers of artist must take
into account that not finding the presence of a brand in social media can
literally stir up suspicion. This post will take a look at some helpful tips
for artists, when using social media for advertising
- · HELPFUL TIPS
- · SYNC THE SOCIAL MEDIA SITES
- · TRACK THE AUDIENCE
- · ENSURE INFORMATION IS RELEVANT
- OPTIMIZE SEARCH USING KEYWORDS
- · APPLY EFFECTIVE INTERNET ADS
- · DESIGN A MOBILE MARKETING STRATEGY
Product Management Director of Vibrant Media says “ We’re in
the midst of a great migration to portable devices and the opportunity for
marketer is immense.”[3]. An Artist Manger must determine how to
effectively apply this information when building a brand for the artist. When
advertising on the Internet, using keywords can help build the density of the
site and improve search engine optimization. Utilizing these tips can help to
destroy the feeling by a visitor to the site that something is wrong. To ensure
that advertising through social media will let the trend be your friend one
recent Bloomberg video that says along with interacting with the community created by the social media site, “ blogs should focus on relevancy.”
Peter Fenton sits on the board of Twitter. In the video above he is discussing making Ads relevant on Twitter and other social media sites.[4]
SUMMARY
When considering the role digital marketing can play to
advance the entertainment career of an artist, it’s important to investigate the
information found on the social media sites. This exploration allows a brand to
optimize the ability to draw in knew customers and maintain the presence of
current visitors of the site. When considering the use of Internet ads, it is
not enough to just apply ads. The ads must be strategically aligned with the
interest of the audience. Resources like Google Ad Words, Quant Cast, and
Alexa.com advance the ability to go behind the scenes of social media sites to
research data on people who visit the sites. While the information is limited
to expose such things as geographical location, age range, cultural ethnicity
and interest, it is helpful to apply this knowledge towards improving relevancy
of topics for a blog or website. By monitoring websites for information on
viewers, keywords can be selected to help guide the audience intended to the
site.
